Shifting towards circular business models can be radical. Companies have to develop a new way of doing business, which comes with new partnerships and capabilities. Is the customer even interested in this? To answer these questions: think big, start small. We believe than one experiment is worth more than a thousand meetings. Through small experiments with low investments we can test our assumptions and take steps.
For Bugaboo we interviewed retailers and developed new value propositions to prolong the lifetime of strollers. For Peerby we did a co-create session with a retailer to explore a new business model. For Boska and Philips we set-up and managed consumer panels to explore circular business models. Did you know we have access to 80.000 consumers in the Netherlands?