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Ziggo Value Propositions
Liberty Global
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Challenge
Creating new business value for small and medium businesses
Output
Validated insight driven propositions for b2b market
"Constantly creating value and delivering proof"
Once upon a time Ziggo marketeers create a list of new business opportunities .
But they were uncertain about the perceived value of it for customers. Therefore we started a dialog with prospects and customers, came up with some strong insights and designed three value propositions to validate, before further investments.
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