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ICM
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Challenge
Design a societal value proposition
Output
Shared societal purpose
"Together we are stronger"
Once upon a time there was a b2b training company that wanted to strengthen its societal positioning, but weren’t sure what purpose would best fit the company’s strengths.
That’s why Innoboost set out a discovery route to align the management on a shared vision. This led to both economic and societal value.
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