Alignment on concept with team and leadership
"We are ready to experiment."
Once upon a time there were lots of people that were moving to other places to live. Therefore the have to redecorate, so they feel at home.
However, they don’t want to replace the furniture each time, they are interested in design that fits their lifestyle and life-phase.
IKEA’s wants to create a better everyday life for all people impacted by its business. It’s all about great design, quality, sustainability and affordability for all.
Innoboost is very proud to co-create with the team that supports IKEA in translating their vision in concrete circular economy concepts.