The challenge

Many organisations want to work on circularity, but find it difficult to know where to start. Internal resistance, operational complexity and uncertainty often slow things down.

The workshop

In this hands-on session, you’ll step into the role of an IKEA co-worker and work on a real circular design challenge.

Using IKEA’s Buy Back model as a blueprint, you’ll see how circular thinking turns into real business value, and how the same logic applies across industries.

Working in small teams across three guided rounds, you’ll develop a circular service step by step. After each round, Innoboost and IKEA experts share practical insights in a Dragons’ Den–style format.

For whom

For professionals and leaders who want to start, accelerate or scale circularity in their organisation.

What you’ll learn

• How to design circular products and services using a repeatable model

• How the Buy Back model works, beyond retail

• How to overcome internal resistance

• How to move from idea to pilot, fast

Want to join?

Register via the link and secure your place for €15 (drinks included).