immix
Challenge
Help define the shared purpose for a law firm
Output
Set and implemented brand positioning and identity
"Solving involves more than winning”

Once upon a time there was a cooperative of lawyers, that knew most of their clients came to them with an urgent matter. A conflict that got out of hand. Or just not yet.

But the lawyers believe that solving a conflict is more than winning – because when there are winners, there are also losers.

So they wanted to retain customers that understand that a constructive approach is better for everyone.

Innoboost proudly helped Immix with clarity of purpose and a guiding set of principles. Made tangible in a visual and verbal identity.

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At Innoboost we create profit to be proud of through circular business innovation. That's how businesses can be a force for good. 

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