Maandag®
Challenge
Mastering branding as a way to progress
Output
Branded tone-of-voice
"It’s already at the heart of the brand"

Once upon a time there was a recruiter for interim professionals in the public sector that wanted to prove their uniqueness in customer experience. But it needed dusting off a bit.

That is why they asked for help in building  a strong and convincing brand, with a clear voice, for all stakeholders.

Innoboost co-created a lexicon that made their personality shine through in everything they say and do in vert office, with all candidates and clients.