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Nederlandse Padel Bond
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Challenge
Help Nederlandse Padel Bond define their place in the world
Output
Defined Brand Positioning
"Padel? It’s a lifestyle."
Once upon a time there was a group of sport enthusiasts that had invented a new sport: Padel. They knew this could only be successfull if they carefully guarded the unique values of this new racket sport.
Innoboost actively joined their sessions and aligned the board on a strong narrative.
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