Robbert believes one should always stay curious and open to new learning opportunities; key elements that define him as an excellent strategic innovation guide. After more than 20 years of experience in marketing and innovation, Robbert now guides corporations through experiments to set clear goals, validate, learn and adjust.

Robbert feels it isn’t about what you do, your actions, that matters but rather about what you believe helps the world become a better place. The essence of creating profit to be proud of.