Whoohoo
Challenge
Create a European brand with local flavour
Output
Branded tone-of-voice
"Contemporary sounds in German business"

Once upon a time there was a Dutch company expanding into Germany and looking for a way to bridge cultural gaps to build a genuine German rooted brand.

Innoboost helped improve the customer experience by guiding the best way to integrate German values into the branded tone-of-voice: a set of guiding principles on how to interact.