We create profit to be proud of
through circular business innovation
Innoboost is a cooperative to enact change.
We innovate for positive impact: creating financial, societal and environmental value. Because that is how business can be a force for good.
Christiaan
Innovation StrategistSandra
Brand & Business StrategistRobbert
Digital StrategistRobert-Jan
Circular Collaboration ExpertLinda
Business Experiment ManagerBastiaan
Innovation StrategistMarjolein
Innovation strategistEelke
Innovation strategistCheyenne
You?
A designer, innovator or strategist?Our members worked on breakthrough and incremental change for large, small and midsize companies.
We differentiate by our ability to speed up, while de-risking.
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Working in short learning loops
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Validating assumptions with prospects and customers
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From problem finding -> solution-fit -> willingness-to-pay -> market
Our shared knowledge includes conscientious branding, circular business models and digital engagement. Together we help to resolve real world challenges through business. We're curious to the max and driven to explore new opportunities to create profit to be proud of.
Our guiding principles
Togetherness
We put customer interests first and always align their needs to our offer and values
We team up with partners and customers: tapping into a pool of shared wisdom
We are open to ideas and visions that enhance the outcome
Exploration
We experiment to de-risk and move beyond assumptions, opinions and conventions
We coach for progress, nudging to improve decision making
We focus on the ambition ahead: designing value that will create profit to be proud of
Curiosity
We listen and learn by doing as a great way to progress
We deep dive to understand human behavior
We share positive feedback for individual and joint learning
Frequently asked
Is there profit you cannot be proud of?
Why are you organized as a cooperative?
What does putting people at the heart of innovation mean?
Looking for impact? Focus on the experience that matters. Only when truly, deeply understand what motivates people can we surprise them with an experience that will be valuable to them. We observe and interact with people to understand the challenges they face. Before we jump into ideating for solutions and shaping the customer experience.
Why do you measure your impact on SDG 12?
We commit to accelerate fundamental change in the way that businesses produce and customers use goods & services. We use SDG 12 as a framework to deliver value for business and society.