We create profit to be proud of
through circular business innovation
innoboost logo big lines blue pink.png

Innoboost is the innovation collective boosting the development and commercialization of circular economy solutions. To keep our world liveable and thriving and business blooming, we'll take you on a co-creation journey, solving real business dilemmas one fact at a time. In small steps for big impact 


Our members worked on breakthrough and incremental change for large, small and midsize companies.

We'll boost progress together. 

​Let today be the day to define your aspiration and act to reach it. 

  • Define your Pathway to Impact, with guides that build upon the shared expertise of your team and partners

  • Know what next small steps will help you set customers in motion and fill your pathway with impactful, feasible and viable solutions

  • Experience the magical moments of transforming, becoming a leader for circular business

Innoboost-ers are knowledgeable guides. Pragmatic strategists. Solutions seekers and experience innovation professionals, who are thought leaders in their field. Like Circular business, Conscientious branding and Customer engagement. We understand the parameters for growth and infuse innovation processes with optimism and an it-can-happen mentality.

To build and strengthen your business' future-readiness. 

Our guiding principles

We put customer interests first and always align their needs to our offer and values

We team up with partners and customers: tapping into a pool of shared wisdom

We are open to ideas and visions that enhance the outcome


We experiment to de-risk and move beyond assumptions, opinions and conventions

We coach for progress, nudging to improve decision making

We focus on the ambition ahead: designing value that will create profit to be proud of 


We listen and learn by doing as a great way to progress

We deep dive to understand human behavior

We share positive feedback for individual and joint learning

Frequently asked

Is there profit you cannot be proud of?

There is still profit that comes from value destroyed: environmental and societal value. We aim to identify new value opportunities and offer new products and services that are beneficial to all stakeholders while being profitable.

Why are you organized as a cooperative?

We believe cross-silo collaboration is the way to ideate for new breakthrough solutions, aligning the interests of all stakeholders. A cooperative gives us the opportunity to uniquely unite experts from different fields and extent the outcome of our shared thinking (because our minds are finite)

What does putting people at the heart of innovation mean?

Looking for impact? Focus on the experience that matters. Only when truly, deeply understand what motivates people can we surprise them with an experience that will be valuable to them. We observe and interact with people to understand the challenges they face. Before we jump into ideating for solutions and shaping the customer experience.

Why do you measure your impact on SDG 12?

We commit to accelerate fundamental change in the way that businesses produce and customers use goods & services. We use SDG 12 as a framework to deliver value for business and society. We want to be recognized for spotting business opportunities, designing value propositions and stimulating new consuming habits that are financially viable, scalable, have the potential to improve people's life and demonstrating a positive environmental impact