We create profit to be proud of
through circular business innovation
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Innoboost is a cooperative to enact change.
We innovate for positive impact: creating financial, societal and environmental value. Because that is how business can be a
force for good. 


Our members worked on breakthrough and incremental change for large, small and midsize companies.

We differentiate by our ability to speed up, while de-risking.
  • Working in short learning loops 

  • Validating assumptions with prospects and customers

  • From problem finding -> solution-fit ->  willingness-to-pay -> market

Our shared knowledge includes conscientious branding, circular business models and digital engagement. Together we help to resolve real world challenges through business. We're curious to the max and  driven to explore  new opportunities to create profit to be proud of.

Our guiding principles

We put customer interests first and always align their needs to our offer and values

We team up with partners and customers: tapping into a pool of shared wisdom

We are open to ideas and visions that enhance the outcome


We experiment to de-risk and move beyond assumptions, opinions and conventions

We coach for progress, nudging to improve decision making

We focus on the ambition ahead: designing value that will create profit to be proud of 


We listen and learn by doing as a great way to progress

We deep dive to understand human behavior

We share positive feedback for individual and joint learning

Frequently asked

Is there profit you cannot be proud of?

There is still profit that comes from value destroyed: environmental and societal value. We aim to identify new value opportunities and offer new products and services that are beneficial to all stakeholders while being profitable.

Why are you organized as a cooperative?

We believe cross-silo collaboration is the way to ideate for new breakthrough solutions, aligning the interests of all stakeholders. A cooperative gives us the opportunity to uniquely unite experts from different fields and extent the outcome of our shared thinking (because our minds are finite)

What does putting people at the heart of innovation mean?

Looking for impact? Focus on the experience that matters. Only when truly, deeply understand what motivates people can we surprise them with an experience that will be valuable to them. We observe and interact with people to understand the challenges they face. Before we jump into ideating for solutions and shaping the customer experience.

Why do you measure your impact on SDG 12?

We commit to accelerate fundamental change in the way that businesses produce and customers use goods & services. We use SDG 12 as a framework to deliver value for business and society. We want to be recognized for spotting business opportunities, designing value propositions and stimulating new consuming habits that are financially viable, scalable, have the potential to improve people's life and demonstrating a positive environmental impact