

"Circularity is about creating new value from what already exists"
Overcoming the Green Deal Hurdles: What Makes Circular Business Thrive? "Leads for circular services are growing weekly because customers are actively seeking sustainable solutions," says Mark Lina, Business Developer for the Circular Economy at Manutan. "Circularity is about creating new value from what already exists, measuring your impact, and making it easy for customers to choose sustainable options." You might be surprised by the progress being made behind the scenes. F
The EU Green Deal is reshaping the future of business. Here is how you can use it to build your next competitive edge. 🇪🇺🌱
The regulatory wave heading our way, from the Critical Raw Materials Act to the Digital Product Passport, presents a massive opportunity to innovate. It's a fundamental rewire of how capital flows, how competition works, and how to future-proof business models. Aligning your business with these EU regulations allows you to unlock core strategic benefits through circular business models: Securing market access by staying ahead of strict entry requirements. Ensuring liquidity t
Unlocking Sustainable Innovation: Circular Business Models
Transforming Business with Circular Strategies The first circular business models we helped develop and commercialize date back 10 years. This journey has paved the way for innovative approaches to sustainability. Today, I want to share insights into how these models can transform your organization. Circular Business Models come in many variations. However, a service component is often key. It enables tracking and tracing of resources, which is essential if you aim to slow or


5 reasons why restoring nature makes solid business sense
Restored wetland showcasing biodiversity and ecosystem health In boardrooms across Europe, a quiet shift is happening: nature restoration, once seen as green idealism, is now key to business survival. IPBES research makes it clear. Pollination, clean water, climate balance, and fertile soil support over half the global economy, and they're at risk. Investing early sets businesses up for long-term success by: Protecting against nature-related risks (TNFD) Staying ahead of regu


Boost Customer Engagement: Top techniques to transform your business
While business is getting more volatile, uncertain, complex and ambiguous by the day, boosting customer engagment will help you innovate your business model, and future-proof your business. Here are top techniques to transform your business.


Understanding the Concept of Circular Innovation
Innovation is the lifeblood of any organization aiming to thrive in today's fast-changing world. But how do you ensure your innovation efforts are not just flashes of creativity but sustainable, impactful transformations? That's where the concept of Innoboost comes into play. A robust approach designed to help organizations embed circular strategies deeply into their business models, driving progress while making a positive impact. Let's dive into what Innoboost really means,


What if Sustainability Drove Revenue?
Exploring Circular Business Models In this episode of Going Circular Pays Off , Mark Lina , a business developer for the circular economy at Manutan , shares insights on how exploring circular business models can transform your commercial approach. It's not just about being eco-friendly or acting sustainably. It's about driving revenue and customer loyalty. The Benefits of Circular Strategies Have you ever wondered how circular strategies can attract new customers? They can


Mastering the Circular Business Innovation Process: your guide to Rapid, Impactful Change
Innovation is no longer a luxury - it's a necessity. To ensure future-readiness. To grow your sourcing autonomy. To keep up with changing customer behaviour. Going Circular pays off. But how do you turn ideas into action in this new and unchartered territory? That's where the circular business innovation process comes in. This proven, fast methodology helps teams move quickly, test boldly, and create solutions that stick. I'm excited to share how mastering this process can t


5 Key Takeaways from Circular Economy Week 2025: new nature positive circular business models, awesome food innovation and learnings from scaling and regulations.
Key take aways from Dutch Circular Economy Week 2025: with new, circular, nature positive business models, awesoon food (tech) and more


Marjolein's Asian Adventure - Revisiting Singapore and Embracing the uncertainty of circular systems with Enthusiasm
In today's world, where change is constant and innovation shapes success, Marjolein stands out as a passionate professional who thrives...


Circular Manufacturing: Have you ever wondered how to design out all waste in manufacturing?
Change often comes from asking yourself tough questions. At the recent Leading Lights panel discussion, Christiaan and other circular...


Our impact in Asia
Expanding the collaboration with INSEAD, Lieke again joined the Phoenix Encounter workshop for C-level execs, this time in her hometown,...


Ever wondered how to make consumers eat grass?
While making consumers eat grass might be a stretch, shifting consumer mindsets toward sustainable practices is a challenge worth...


Shifting Towards Circular Economy: A Fresh Perspective from AlterCop 29 in Singapore
Last November 2024, as the world focused on climate discussions during COP29 in Baku, a notable parallel event unfolded in Singapore:...


Unlocking Circular Success: The Podcast for Forward-Thinking Manufacturers
The idea of a circular economy can seem like a dream come true. Picture a world where waste is a rarity, supply chains are efficient, and...
