Innoboost Insights

Read blogs about our approach, tools or timely topics

February 12, 2020

Invited by Jeroen Busscher, Christiaan and Sandra shared their ideas on New Business Radio. You can listen to this podcast. (in Dutch). Or ask them to share it in person with you. 

February 3, 2020

Today the Week of the Circular Economy started. It is a great initiative because lost of people and organisations are triggered on the opportunities of creating circular business. During this week we will hear inspiring stories, but to be honest: it is still talking a...

January 27, 2020

As member of an international think tank on Branding Sandra has been exploring the concept behind Brands with a Conscience. Understanding the reason behind ethical, fair, sustainable, human brands and learning from brands already applying this in their actions and inte...

November 10, 2019

Although we are an innovation consultancy, the way we offer our services has dramatically changed over the years.

We have become really good at facilitating teams to build a roadmap to solutions:

  • identify new business opportunities

  • look for new value from partne...

November 1, 2019

Most of the time our client conversations are about new business value creation. At brand level, business or benefit level.

Our innovation consultants understand all dynamics and turn challenges into actionable plans.  However, we also change the script of the conversa...

October 31, 2019

Do you want to know more about the potential of a circular economy?Are you, like so many others, eager to learn how you can make it work for you and your organisation?

The new book Circular Business offers a practical 10-step approach for professionals in small, medium-...

October 23, 2019

Our Business Experiments are designed so ideas can move forward faster while mitigating perceived risks. And move from barrier to belief.

In designing an experiment for ourselves, we tested some ads with different propositions. The sentence ‘Hate meetings? Start experim...

February 14, 2017

On 19th January eight companies shared their circular experiences and learnings for 100 people. Last year Innoboost, the TUDelft and these eight companies explored how we can tackle the transition towards a circular business. The core learning of all presenters: 'Think...

February 14, 2017

Distancing myself from the daily work hustle and bustle, gave me the opportunity to draw powerful lessons and allow them to sink in. After 18 months of traveling with my family in 2003 and 2011, two things really got through: people all over the world want a better fut...

January 18, 2017

We all want to create a better future for our children. Often it is not a lack of willingness for companies to have a positive impact. Evides Waterbedrijf delivers safe, clean and tasty drinking water to 2.5 million customers on a daily basis and operates closely conne...

December 9, 2016

From news on high piglet mortality to a high number of bankruptcies... Last year news about the pig farming sector in the media was very critical and mostly negative. A pity, because our project with Vereijken Hooijer showed that innovative pig farmers deserve a lot mo...

November 30, 2016

Finding paying customers for your sustainable product or service is not always easy. Brainstorming on possible underlying needs can help you to find a target group and rephrase your value proposition. But sometimes, this is easier said than done. When we set up a faceb...

November 25, 2016

As the design world is moving forward, I ask myself a philosophical question: is Product Design the same as Customer Experience Design? As a product designer, I also wonder if I’m actually not an experience designer. And my answer is pretty clear: designing products is...

November 24, 2016

Without a customer there is no business. Sounds straightforward, but reality shows it’s quite a challenge. From clothing made of nettles to award winning biodegradable boxes for organic waste, not all great sustainable ideas find their way to customers.‘Customers are j...

November 15, 2016

With increasing attention for the circular economy, more and more companies are aware that our way of consuming is reaching its limits. This year earth-overshoot-day already took place on August 8, meaning that on this day we used more of nature than the planet can ren...

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At Innoboost we create profit to be proud of through circular business innovation. That's how businesses can be a force for good. 

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