IKEA
Design the customer experience for a circular business concept
Photocredits to Jueun Song on Unsplash
Approach
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Output
Alignment on the concept with team and leadership

"We are ready to experiment"
Photo by Jueun Song on Unsplash

Once upon a time there were lots of people that were moving to other places to live. Therefore they have to redecorate, so they feel at home.

However, they don’t want to replace the furniture each time, they are interested in design that fits their lifestyle and life-phase.

IKEA wants to create a better everyday life for all people impacted by its business. It’s all about great design, quality, sustainability, and affordability for all.

Innoboost is very proud to co-create with a team of theirs and Innoboos in translating their vision into actionable circular economy concepts.