Make the promise relevant for consumers
Co-create with colleagues and customers a branded story
Word-of-mouth based branding
"Love the branding. Now we know who we are."
Once upon a time there was a really successful b2b asset management company analyzing the world’s financial data and customer needs to make investment decisions. They also wanted to grow in a b2c market, and understood that this needed different communications based on emotional as well as functional drivers.
Mechanical ventilation installations are hard to manage and their maintenance leads to unforeseeable costs.
That is why Innoboost helped them define their unique position in the market together with prospects customers, with a word-of-mouth based branding approach. A great way to start to building an asset management experience for consumers.