Philips Scene Switch
Create value proposition for new LED offer
A value proposition ready to be tested
"The Value Proposition we created will be at the heart of this offer"
Once upon a time there were lots of people in Europe and the US who struggle with having both a pleasant ambiance and lighting for different tasks in the same room at home.
Philips SceneSwitch offers mood and and activity based settings in an existing light bulb. It fits existing socket and light switch, no additional tools or accessories required. And it recalls your last light setting automatically.
This allows people to easily experience lighting for different moods and tasks.
Innoboost helped a cross-functional team with R&D, Marketing, Marcom, Design and representatives of four global markets to create a Value Proposition for a new LED offer.