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Ziggo Tone Of Voice - Liberty Global
Mastering branding throughout the company
Once upon a time there were people at Ziggo who realised that a strong brand delivers on its promise. In all touchpoints with the customer.
Approach
Set up of interactive learning sessions to activate the tone of voice in different departments
Output
Strong branded voice in all communications
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"That’s actually customer experience branding"
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But they lacked a guiding set of principles to share. That’s why we gave Ziggo a branded tone of voice, educated people using it and help the brand sound like its recognizable self in all customer contacts.
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