Wed, Mar 05
|Insead Asia Campus
Insead - Advanced Management Program
At Insead's Advanced Management Program Lieke will explore how sustainability, when embraced as a growth driver, can unlock new markets, deepen customer loyalty, and fuel innovative business models.
Time & Location
Mar 05, 2025, 9:00 AM – Mar 06, 2025, 5:00 PM
Insead Asia Campus, Ayer Rajah Avenue and North Buona Vista Road, Singapore
About the event
Sustainability is more than a safeguard—it’s a strategic advantage. In the Advanced Management Program at INSEAD, Lieke Rijken will explore with participants how sustainability can drive business success. By shifting from risk management to opportunity creation, leaders can unlock new markets, strengthen customer loyalty, and pioneer innovative business models. This session will challenge executives to rethink their approach, showing how purpose and profit can fuel each other for lasting impact.