Thu, Feb 09|
Circular Innovation Lab
Storytelling for Regenerative Farmed Products
Are you a food-innovator that wants to convince consumers to buy an innovative food product? Join this Co-creation workshop to experience how.
Time & Location
Feb 09, 2023, 5:30 PM – 7:00 PM
Circular Innovation Lab, Vlampijpstraat 84, 3534 AR Utrecht, Netherlands
About the event
Our food systems are in desperate need for sustainable ways of producing food. But how do you make sure consumers adopt more expensive new food technologies or production methods? Innoboost invites every food innovator to join this one hour session, where we dive into the power of storytelling and consumer validation by taking Regenerative Farming as a case example. Based on data-based consumer insights in our Regenerative Farming report you experience how to build a story that can convince consumers to buy regenerative products.