Once upon a time there was a minister in a country where millions of people lacked access to essential medicines. I+solutions offered him ‘pills and skills’: make sure that essential medicines reach the hands of those who need them. And develop local skills to guarantee sustainable access to health in the long run.
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The minister however felt that the services provided focused primarily on procurement and distribution of these essential medicines, and did not specifically address the people’s wants and needs.
Until i+solutions decided to flip their workflow: put their end customer’s wants and needs first and adapt their workflow accordingly. Change their way of working from inside-out to outside in. And really connect with their end customers.
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This allowed the minister to further improve health outcomes in his country, because the services are adapted to local needs.