Creativity and Innovation

As part of the work Sandra Horlings does with an international think tank on Brands with a Conscience - the Medinge Group- she will teach at Esade Business School on Creativity and Innovation. 

In an interactive workshop. Sandra and Barbara Santoro will guide students from the BBA Elective on Branding and Marketing for Sustainability (developed by Simon Paterson and Peter Fischer Brown) to 

- know the source of their creativity, their power strengths

- assess which power strengths are present in their case team and which aren't

- how business experiments can help fill the gaps and progress beyond assumptions and bias

So the students will be able to work together, solving complex challenges for a new and sustainable economy.