Sharing lots of
innovation knowledge
Free downloads on circular business
The circular business guides at Innoboost are dedicated to amplifying their impact by sharing valuable insights and expertise in diverse formats. Because when knowledge is shared, its influence multiplies. Fueling sustainable growth.
Explore our range of publications below. Download freely available guides to jump-start your journey, or click the links to order our comprehensive books, brimming with actionable strategies and industry insights.
Learnings from real-life cases
Circular Strategies drive profitable growth far beyond sustainability checkboxes. The most future-proof companies won't just reduce waste, they redefine waste as a value driver.
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This whitepaper reveals 5 battle-tested strategies from industry leaders Philips, Manutan, Electrolux, FrieslandCampina and Chainable who've turned circular principles into measurable financial, operational, and reputational gains.
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Why download?
Real-life cases: Learn from companies that cut costs, boosted revenue, and future-proofed their business.
5 proven strategies: From closed-loop systems to innovative partnerships. Pick the one that fits your goals.
Leader’s toolkit: Thought-provoking questions to assess your readiness and take the next step today.
Storytelling insights for Regenerative Farming
Our findings from consumer research are bundled in this document on how to convince shoppers to choose sustainability.
It shows that the right story about regenerative farming can actually change what they put in their baskets. Discover which messages trigger shoppers most (from health to nature restoration), how stories shift intentions toward local and seasonal products, and what to highlight to grow demand for regenerative food.​​​
 Brands with a ConscienceTogether with the Medinge Group, a think tank on Branding, Sandra co-editted and co-authored this book |  Kickstarting Circular Business ExperimentationAs a result from 8 circular business experiments, Innoboost published the learnings |  Storytelling Insights for Regenerative FarmingOur findings from consumer research are bundled in this document on how to convince shoppers to choose sustainability |  Creativity for a Sustianble FutureSandra Horlings provides a captivating introduction to the concept of Circular Economy through a personal letter in this book. |
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 Marketing SustainabilityIn 2009 this whitepaper was published by IDH where Sandra explores how to bridge the gap between branding, sustainability and consumer demands |