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Customer Experience is just a like a sprinkled donut

Let’s take a look at donuts. As Nicolina Savelli explains very well: you have plain unglazed ones and they are okay. It’s like good functional customer service: you satisfy your customers’ needs. Now let’s take a look at colourful donuts full of sprinkles: way more attractive. You want to eat more than one, right? This is like customer experience. You add sprinkles where needed and make people feel good about their interaction with your brand, in a very smooth way. They want more and will talk about it. People forget what you say, or what you do. But they’ll never forget how you made them feel. Customer experience is not only about customer service. It’s about service, interaction and experi

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