Customer Experience is just a like a sprinkled donut
Let’s take a look at donuts. As Nicolina Savelli explains very well: you have plain unglazed ones and they are okay. It’s like good functional customer service: you satisfy your customers’ needs. Now let’s take a look at colourful donuts full of sprinkles: way more attractive. You want to eat more than one, right? This is like customer experience. You add sprinkles where needed and make people feel good about their interaction with your brand, in a very smooth way. They want