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Demanding customers favor ethical brands

As member of an international think tank on Branding Sandra has been exploring the concept behind Brands with a Conscience. Understanding the reason behind ethical, fair, sustainable, human brands and learning from brands already applying this in their actions and interactions. Most of them being purpose led and principles driven. In the book Brands with a Conscience that was first published in 2016, we show how brands can behave ethically and achieve impressive business success through inspiring and provocative cases. Interesting enough there is growing evidence for this concept. A fellow Medinge Member, Professor and Director of the Marketing Management Department at Esade Business & Law S

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At Innoboost we create profit to be proud of through circular business innovation. That's how businesses can be a force for good. 

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